John Benjamin Harris Papers, 1955-1991 and undated

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John Benjamin Harris Papers, 1955-1991 and undated

http://library.duke.edu/rubenstein/findingaids/harrisjohnb/

John Benjamin Harris is Professor Emeritus of Management and Marketing at Virginia State University. He pioneered governmental and commercial awareness of African American advertising markets and, in the 1970s, became the Director of the Virginia State Office of Minority Business Enterprise and Special Assistant to the Governor for Minority Enterprise. The John Benjamin Harris Papers span the years 1955-1991 and include scholarly articles, corporate reports and proposals, product labels, 16mm filmreels, and audio tapes. Materials represent Harris' academic and professional work at New York University and Virginia State University as well as his work for the Virginia State Office of Minority Business Enterprise. Topics touched on in the collection include minority business enterprises; minority markets and minorities (especially African Americans) as consumers; and African American mass media. In addition, the collection reflects Harris' work for the advertising industry with employers including Cunningham & Walsh, Inc., the Leo Burnett Company, Inc., and the Ted Bates Company. Brands represented include Alka-Seltzer (Miles Laboratories), Campbell Soup, Coca-Cola, Cleveland Electric, Eastman Kodak, Pillsbury, and Schlitz.

2.1 Linear Feet; 790 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library

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SNAC Resource ID: 6359553

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The Coca-Cola Company

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Cunningham & Walsh

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Jack Tinker & Partners

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The Leo Burnett Company, Inc.

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The Pillsbury Company

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The Cleveland Electric Illuminating Company

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Harris, John Benjamin, 1927-

http://n2t.net/ark:/99166/w6wm2r8j (person)

Professor Emeritus of Management and Marketing at Virginia State University. Pioneered governmental and commercial awareness of African American advertising markets and, in the 1970s, became the Director of the Virginia State Office of Minority Business Enterprise and Special Assistant to the Governor for Minority Enterprise. From the description of John Benjamin Harris Papers, 1955-1991 and undated. (Duke University Library). WorldCat record id: 226390070 ...

Gotham recording corporation

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